Written by: Heather_J

Understanding SEO: Beginners Guide

In the digital era, so much has changed. The way that consumers search for and find information is different than it was even a decade ago. And as a business, if you want to stay ahead of the curve, you need to understand how these changes have affected the world of marketing – specifically, Search Engine Optimization or SEO. So, what is SEO?

What is SEO?

In its simplest form is search engine optimisation, SEO is the process of making your website more visible on the search engine results pages (SERPs). When you optimize your site for certain keywords and search queries, you can increase your chances of appearing higher on the SERPs for those terms – and ultimately, drive more traffic to your site.

Why is SEO important?

Consider this: 93% of online experiences begin with a search engine, and 47% of people click on one of the first three results. That means that if your website doesn’t rank in the top three for relevant keywords, you could be missing out on a majority of your potential traffic.

SEO is also important for the user experience of your website. People are more likely to click on a result that relevant to their search query and appear higher up on the SERP. If your website is optimized for SEO, it will be more user-friendly, and people will be more likely to stay on your site and interact with your content.

Final Thoughts

SEO is an important part of any digital marketing strategy. By understanding what SEO is and how it works, you can make sure that your website is visible to your potential customers and that you are driving traffic that is relevant to your business. If you’re not sure where to start, there are plenty of resources and agencies that can help you get started with SEO.